With iconic retail giants filing bankruptcies and closing doors at record speed and unprecedented category disruption from the likes of Amazon, Alibaba, and JD, as well as smaller digital, e-commerce only startups and unconventional partnerships forming daily, retail as we know it is in turmoil. However, the shopper is not! They have more control and choice than ever before. The shopper of today is looking for more variety and a more customized experience. In our talk, we’ll share the key things we consider as we start developing Packaging solutions for the Next Level Innovation to win the hearts and minds of the consumer starting with the pillars: Digital, Development, and Delight.