As Microsoft’s Creative Director of Global Packaging and Content, Kevin leads a world-class team of designers and is responsible for the vision and creative strategy of Microsoft’s packaging for its worldwide line of products including Surface, XBOX, Hololens, PC Hardware and others. He believes that today’s consumers expect intuitive, connected product journeys and well-crafted packaging is one of a brand’s most vital assets in creating meaningful and lasting consumer relationships. Prior to joining Microsoft he was Creative Director of Marc Rosen Associates, a New York based, award-winning design firm specializing in luxury, beauty and consumer packaged goods. Prior to that, he was Global Packaging Design Director for Avon Products, Inc. responsible for packaging across global brands. With over 25 years of packaging design experience, his passion is for leading talented teams that leverage the power of inspired design while launching memorable experiences that delight consumers and build brand equity.

Jos is Global Head of Design Strategy at leading FMCG innovator, Reckitt Benckiser. His focus is enabling Design to lead brand strategy throughout the consumer journey. He has spent the last 20 years leading design thinking in all areas of the creative industry – always with a focus on the end-user and an agenda to drive sustainable business practices.