Sharing the story of the development of HiBAR, a brand of salon-quality shampoos and conditioners that skip the need for plastic packaging. How we learned that a packaging problem, isn’t just a packaging problem, it’s an overall product design flaw.
After a long career as a creative director at some of the world’s top ad agencies, Dion founded creative brand consultancy Persuasion Arts & Sciences, using creativity to help grow businesses such as Apple, Best Buy, and Lowe’s.
In 2018, he applied his problem-solving skills to a challenge of a different kind – plastic waste. The company he has created, HiBAR, is a fast-growing brand of salon-quality shampoos and conditioners.
Dion is a multiple Adweek All-Star Creative, has dozens of Effie awards for marketing effectiveness, and was featured in the NYTimes best seller Decisive, by Chip and Dan Heath.