When Packaging Requirements Compete and Conflict for Priority: What it Takes to Keep Winning with your Customers (1)

Kiersten Wilmes is the Packaging Engineering Manager at Hallmark Cards, Inc. In this role, Kiersten is responsible for packaging development for Hallmark’s greeting card, gift presentation, stationery and boxed card lines. While currently providing leadership to the Packaging Engineering team, Kiersten has been with Hallmark for over 22 years. Her experience at Hallmark includes Product Development Engineering, Project Management and Manufacturing prior to her current role. She leads a team who executes packaging development by leveraging global resources to deliver compelling packaging solutions by combining business needs, consumer needs, and creative aspirations with existing and emerging capabilities. Kiersten holds a bachelor’s degree in Industrial Management from Clemson University. She will now share some insights with you as to how packaging is executed at Hallmark.