When Packaging Requirements Compete and Conflict for Priority: What it Takes to Keep Winning with your Customers (1)

11:15 - 11:50

In this session you will hear how Hallmark’s packaging engineering team delivers innovative packaging solutions while addressing the competing and complex requirements of customers, new product formats, cost constraints and design feasibility. 

What you’ll discover:

  • Why there are packaging engineers at Hallmark (don’t they just produce cards)
  • 3 key tactics to stay ahead of your key business partners in order to win
  • The importance of a packaging interview in the packaging development process

Kiersten Wilmes, Packaging Engineering Manager, Hallmark Cards, Inc.