This session is inspired by the tales of packaging successes that have jettisoned start-ups to great heights. The guidelines to winning are simple, getting there is hard. You will need the focus and fortitude to trust what will define success, how consumers will react, and what it takes to fight every step of the way until you get there. Whether you are at a big company or a sole proprietor, this session will help you discover the ultimate vision for great packaging. Beware the trip will be fraught with road blocks from venture capitalists, board of directors, vendors and dumb bosses that want to block your ideas and success.