Stories of Progressive Thinking: How Microsoft is Making Packaging more Meaningful

Thursday, September 5, 2019 09:05 - 09:40

By challenging accepted practices and pushing the ethics of Inclusion and Sustainability, Microsoft’s Packaging and Content team is redefining what premium packaging can be.  Case studies: the Xbox Adaptive Controller packaging and Microsoft’s Commercial Channel redesign.

John Whitfield, Director, Packaging Engineering and Development, Microsoft Corporation

Kevin Marshall, Creative Director of Design, Global Packaging and Content, Microsoft Corporation