Stories of Progressive Thinking: How Microsoft is Making Packaging more Meaningful

John is a 30-year veteran of Procter and Gamble where he was responsible for the development of packaging across its many business units including Healthcare, Beauty Care and Household products, based in the UK and Belgium. He led the development of the Company’s first globally-identical packaging for Haircare products in the late 90s. His time at P&G was punctuated by a period at Coty Inc. Barcelona where he was Director of Packaging responsible for the mass fragrance, color cosmetics and personal care businesses. Since 2012 John has been based in Redmond, Washington where he leads the Packaging Development and Engineering function at Microsoft.

As Microsoft’s Creative Director of Global Packaging and Content, Kevin leads a world-class team of designers and is responsible for the vision and creative strategy of Microsoft’s packaging for its worldwide line of products including Surface, XBOX, Hololens, PC Hardware and others. He believes that today’s consumers expect intuitive, connected product journeys and well-crafted packaging is one of a brand’s most vital assets in creating meaningful and lasting consumer relationships. Prior to joining Microsoft he was Creative Director of Marc Rosen Associates, a New York based, award-winning design firm specializing in luxury, beauty and consumer packaged goods. Prior to that, he was Global Packaging Design Director for Avon Products, Inc. responsible for packaging across global brands. With over 25 years of packaging design experience, his passion is for leading talented teams that leverage the power of inspired design while launching memorable experiences that delight consumers and build brand equity.