R3 & the Evolution of Packaging

13:30 - 14:05

A strategic framework for FMCG's businesses to understand and take advantage of growth opportunities, around the initiatives for the evolution of the development and current use of packaging, understanding that all innovations will be a mixture of three processes:

Replace
Re-use
Reinvent

This presentation explains the R&D and consumption trends around each of the R's, with cases that support its benefits and, how to take advantage of it within a business strategy.

Luis Carlos Chacón, Global Consultant / Op-Ed Columnist, BusinessCase / Forbes LatinAmerica